![]() ![]() He was the first mega-personality, hated and reviled, scrutinized, scathed, but never ignored. Howard Cosell was the man we all loved to hate, yet we watched him. ![]() Woody Allen, a follower of McCluhan, put Howard Cosell in three of his movies as a New York cultural touchstone, so identified was Cosell with television and the art of self-image. The great Canadian media professor Marshall McCluhan said the medium is the message, and Howard Cosell was that medium, indistinguishable from the sports broadcasting of the time. We all watched him growing up, he was controversial because Cosell actually asked good questions, and he was a true sports journalist rather than just another talking head. ![]() ![]() Yet this man who was so insecure, occupied the pinnacle of Monday Night Football, made history with Muhammed Ali, starred in movies and media, and in many ways was ABC Sports in the wide world of the turbulent 1960s and 1970s. Howard Cosell is a fixture in the history of sports broadcasting and journalism, with a distinctive voice like a K-Tel commercial: grating, obnoxious, cartoonish, buffoonish, and divisive. Howard Cosell: the man, the myth, and the transformation of American sports by Mark Ribowsky ![]()
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